Kia has created a special edition of Soul to honor Brazil Squad. Official sponsor of the 2010 World Cup, the South Korean unit displays a crossover with the flag of Brazil in its body. A stylized version will be displayed at the dealerships of the brand across the country.
Soul with a stylized image of the Brazilian flag is part of a share of marketing at Kia by the largest single sport event held on the planet. With the model, the stores will mark the banners, adhesives for floor and T-shirts for the sales team. The idea is to transform each point of sale in a kind of stage, from the climate of the games to customers.