The celebrations started in Detroit, where a century ago was established brand Chevrolet.
2011 Chevrolet brand celebrates its anniversary and the century-old started the year of jubilee celebrations of the North American International Auto Show NAIAS (North American International Auto Show) in Detroit.
To celebrate but not limited to this. In 2010 the European division of a trade mark registered second best annual result in its history in terms of sales volume.
The year is best for Chevrolet Europe in terms of market share.
The total sales volume reached around 480 000 cars, reflecting a record share of 2.5% of the market.
History of brand
Company Chevrolet was founded in the U.S. city of Detroit during the month of November 1911 road racer and engineer Louis Chevrolet and General Motors founder William C. "Billy" Durant.
1911 - Founding of the company's Chevrolet and presentation of the model Series C Classic Six priced at $ 2,150.
1914 - Using the first emblem of the "bow tie" of Chevrolet. Presentation of Model H with its reliable four-cylinder engine that helps build the image of Chevrolet as a producer of strong and durable cars. This engine is used to drive models of the Chevrolet brand until 1928.
1915 - Presentation of the Model 490. It is so named because of its price of 490 shtetski Dolan - with $ 5 lower than that of the Ford Model T.
1917 - Chevrolet became a division of the company General Motors.
1918 - Launch of the first branded pickups Chevrolet - one frame using the Model 490, and one hard one-ton chassis.
1929 - Presentation of the new six-cylinder engine with hanging valves, which is marketed under the slogan "six of the price of four. Characteristic of this engine, it cuts the heads of the bolts won him a byword "Stovebolt" - a name that later became a symbol of strength and durability of the products of the brand Chevrolet.
1934 - Chevrolet presents independent front suspension.
1935 - Presentation of the model Suburban, which offers three rows of passenger seats and ample luggage space. In 2011, the model observes 76th anniversary and is the oldest continuously produced model with the same name in the history of the automotive industry.
1942 - Chevrolet cease production of civilian vehicles and provide its full production capacity for military production destined for World War II.
1953 - Presentation of the model Corvette. In the first year produced only 300 copies of the sports car with fiberglass body, but they were enough to create the glory of an American sports icon whose achievements continue today, nearly 60 years later.
1955 - Presentation of phenomenal V8 "small block" in the upgraded product range for the Chevrolet brand in 1955. This is the start of a new era in affordable power and dynamics and have written the title of a message that is alive even today in the face of the engine family V8 "small block" index "LS", which can be detected for pickups, SUV-sport models and models with the logo of Chevrolet.
1956 - began airing an hour TV show entitled "Dinah Shore Chevy Show", in which leading Dinah Shore singing "See the USA in your Chevrolet" in the show. Transmission reaches this format based on the previous 15-minute programs featuring Shore and there she became the first woman to own show on television. Shore performs the song "See the USA" from the early 50's of last century, and Chevrolet used it in their advertising campaigns after the broadcast of the show on television in 1963.
1957 - For the first time the driver of the brand system is proposed for fuel injection.
1960 - The driver Junior Johnson won the race "Daytona 500" behind the wheel of a Chevy, giving the beginning of the series of 21 victories for the brand Chevrolet (until 2010) in the most prestigious race of the championship NASCAR - this is the highest number of wins, won by a manufacturer in this race.
1962 - Group Beach Boys recorded "409", which became a sort of anthem for the models of Chevrolet, using engine 409 and used frequently for drag-racing a quarter mile acceleration of the streets of many American cities.
1967 - Presentation of the model Camaro, which allows for ordering many details of individual equipment, and extremely powerful engines, which immediately put him in the ranks of the established "muscle car" from that era.
1970 - Bill "Grumpy" Jenkins won the first race of the NHRA Pro Stock series of Uintarneshanals behind the wheel of a Camaro.
1975 - Presentation of the famous advertising slogan "Baseball, Hot Dogs, Apple Pie and Chevrolet".
1986 - model Corvette became the first model in Chevrolet's antilock braking system - an advantage that was soon implemented and almost all other models of Chevrolet.
1990 - model Corvette ZR-1 breaks three records for speed and endurance, including the achievement of an average speed of over 281 km / h (175 mph) within 24 hours (including time to stay in boxing).
1991 - launched a advertising campaign for its range of pickup trucks for the Chevrolet brand under the slogan "Like A Rock" based on the eponymous song by Bob Segar. The campaign lasts until 2004 and today is considered one of the most successful in the history of the automotive industry.
1994 - The driver Jeff Gordon won his debut race Brickyard 400 NASCAR Indianapolis track behind the wheel of a competitive model Monte Carlo.
1997 - Presentation of third-generation "small block" V8 in the form of gamma index sets with "LS", developed by and for the most avid automobile enthusiast. The first such engine room located under the hood of the modernized model Corvette.
2005 - Chevrolet brand resumed its market presence in Europe.
2007 - The movie "Transformers" became a box office success starring fantasy hero Bambalbi - a robot that can transform a yellow Camaro.
2008 - The total number of sales of the Chevrolet brand in Europe reached a record 510,800 cars.
2010 - the highest in the history of the brand market share in Europe amounting to 2.53 percent.
2010 - Double victory. Chevrolet won championships with drivers and constructors championship in the WTCC.
2011 - Presentation of the model Volt, declare the beginning of a new era of extended-range electric.