Audi has issued a press release announcing that it will advertise during the Super Bowl for the fourth consecutive year. Advertising space is generally a matter not newsworthy, but a single point of 30 seconds during the Great Game is a financial commitment of $ 3 million or more. That's a pretty strong piece audi annual budget spending on advertising in the States, why do it?
Scott Keogh, chief marketing officer, Audi of America, said that the purchase of advertising time during the Super Bowl has led to "unprecedented levels of awareness and showroom traffic with national account numbers, which show important game after the peaks. " That's a great thing for a luxury car manufacturer looking to grow big in the coming years. The automaker has four rings achieved record sales in the U.S. in recent years despite the declining market for cars.
Latest ads Audi Super Bowl are the "green police" ad with the A3 TDI and a 2009 with Jason Statham chasing luxury competitors. Audi is not talking about it for 2011 points yet, but we'll go ahead and put our bet on the 2012 A6 making their way to the big stage. Hit the jump to read the press release from Audi.
[Source: Audi] Show full text of PR Herndon, Virginia, November 29, 2010 / PRNewswire / - Audi of America today officially announced that advertise during the Super Bowl XLV, brand advertiser consecutivacomo fourth time in the big game. This year, Audi will once again demonstrate its leadership position with a spot that will air in the first quarter in the third position of the first break after the kickoff. San Francisco, Venables Bell & Partners is the creation of the stain.
"Since Audi began advertising in the Super Bowl for nearly four years, we have achieved unprecedented levels of awareness and showroom traffic with national account numbers, which show important game after the peaks. The Super Bowl is one of the few places in a brand can reach as many people at once, is a true cultural phenomenon, "said Scott Keogh, chief marketing officer, Audi of America. "The success we have experienced with the Super Bowl is clearly reflected in the growth, as we are on track this year to offer the best U.S. sales in history. Audi has never been hotter. "
In the last three years, Audi has delivered high ratings points, including last year's "Green Police" ad with the Audi A3 TDI, 2010 Green Car Journal Green Car of the Year "and a soundtrack by rock legends Cheap Trick. The spot of 2009 gave the actor Jason Statham in a series of scenes of high-speed chase involving luxury competitors, which sends the dual message of luxury that is evolving. 2008 audi point gave a parody of the movie "The Godfather" and noted that the mark was ready to challenge the class leaders perceived.