Sunday, September 4, 2011

Toyota unveils new Sienna minivan at LA Auto Show

NEW TOYOTA SÄ°ENNA 2011
Toyota unveiled new versions of its Sienna minivan at the Los Angeles Auto Show on Wednesday, with an eye toward capturing a bigger slice of the minivan market.

The Sienna is currently lagging behind the top-selling Honda Odyssey, Dodge Caravan and Chrysler Town and Country. Toyota sold 75,509 Siennas in the first 11 months of this year.

Even if the Sienna grabs a larger piece of the pie, that pie has been shrinking. Minivan sales, already on a downward trend as families gravitated to crossovers and SUVs, fell 32 percent through November. Ford Motor Co. and General Motors Co. have pulled out of the minivan market altogether.

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